Best Commercials of SuperBowl XLVII

The SuperBowl ads are what most people are anticipating if they favorite teams are not playing in the game. This year not only was I not impressed with the game (keep in mind- I know pretty much nothing about football), but the commercials also bored me. However, there were some diamonds in the rough that made me laugh. And if you can make me laugh- then I consider that decent marketing. Here are my top choices of SuperBowl XLVII commercials in order of what I felt was the best (funniest):

1. Honestly, nothing makes me laugh harder than a screaming goat that has had his Doritos taken from him. I love how Doritos let the fans vote on the best commercial. In addition, I am really impressed that these were FAN-MADE commercials. This was a great way to engage the lovers of Doritos. 

2.  I found this GoDaddy commercial to be repulsive but I am infatuated with their tag line “When sexy meets smart, your small business scores.” Also, they used Twitter to engage the fans with the hashtag #TheKiss. I am sure there were some pretty interesting hashtags last night but I will allow you to do that research yourself ;).

3. Oreo was ahead of the game this year by using the social network Instagram to get users to choose a side – cream or cookie? Kudos to them for thinking outside of the box and using one of the newest and most popular social networks to brands. Besides that, I love the irony of people fighting/agruing while whispering in a library.

4. There are a lot of great elements that were incorporated into this commercial. I thought it was clever that the tag line “Live Mas” inspired Taco Bell to decide to have the background music (“We Are Young” By FUN) play in Spanish. Using old people to break the stereotype that Taco Bell is not only for the young and rebellious was also an ingenious idea. It also represented that just because your old does not mean you cannot enjoy the delicious goodness of Taco Bell- especially late at night.

5. “Come back when you have a team.” All I can say it was an awesome way to present the seven passenger Hyundai Santa Fe while spicing it up with humorous kids involved.

What were your favorite SuperBowl XVLII commercials and why?

Social TV + Movies

Social television has made efforts to connect television viewers with internet activities that can connect them to their friends and families during a show or commercial they are watching. Recently, I have started to notice as I watch movie trailers whether they are on television or at the movie theater, that there are hashtags and tweets about the movie throughout the entire trailer. The movie industry is not nearly as popular as it was many years ago. People have Redbox and stream new movies from the convenience of their computers. It takes a lot to convince people to go out and see a movie based on the rising price of tickets.

Now that I am seeing the hashtags during movie trailers, it makes me want to jump on Twitter and search the movie that was hashtagged. This will help me to research what real people are saying about this particular movie. A lot of people do not want to read a critic’s long review of why or why not a movie was great. Sometimes, it is nice to see short reviews about the movie that just sum it up as “awesome!” or “absolutely awful.” Either way, the hashtag will help to market movies better and be a great force of word of mouth so that movie lovers cannot hold off until a movie goes to RedBox.

Also, by typing in the hashtag of a movie title, one can access articles about the movie and the actors and actresses starring in that particular film. It is a great way to find out all the information you want about a movie without using Google.

The hashtag is a new way to promote a film, especially during it’s opening weekend at the box office. If the movie gets enough hashtags by movie goers and fans of the actors and actresses starring in the movie, the movie may end up trending in the locally and nationally encouraging more people to go see the movie. This is just another way social television is  trying to integrate television and the internet. Except this time, television, social networks, and movies are being integrated. Would the influence of Twitter persuade you to go to the theaters to see a movie?

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2013 Predictions

Many marketers are curious to see what will happen in 2013 with social media and online marketing. They have both had a huge impact in the past couple years on how to engage customers and get them to buy on the internet. Social media has helped customers to become more brand loyal and ever get customer service support through Facebook and Twitter page’s of companies. Social media and other forms of marketing are not going anywhere, anytime soon. Since I am new to the industry of internet marketing, I will be curious how digital marketing expands and changes. Let’s check out the predictions for marketing according to socialmediatoday.com. In addition, I want to also hypothesize about these predictions.

The Demand for Online Marketing Will Continue to Increase: Of course it will. With more and more people using mobile devices everyday whether it is their cell phones or their tablets, they want to browse the web by checking the social media networks and starting to shop online. Online marketing will continue to increase because it will be a way marketers can catch the attention of internet users. Through ads on Facebook or any website a user visits, they will be exposed to different brands and companies that they may be personally interested in. In my opinion, in many years from now, online marketing will be more essential than traditional marketing. Of course word of mouth is still the best way that products, brands, and companies get noticed but word of mouth is turning into people giving their opinions on Facebook. With this being said, online marketing will eventually be the leader of the marketing world.

The Content King is Once Again Crowned: I never realized until I became a part of the working world how many internet users relied on blogs to give them the content they need. Not only does a brand or company need content, it needs to be relevant content for their consumers. I believe that content will always reign as king because it is a targeted approach for consumers to have knowledge on a product or service. Content allows consumers to feel more connected with a brand, product, or service.

Our World Has Gone Mobile: There are so many smartphones and tablets on the market- it is enough to make anyone’s head spin. However, this is a perfect way for people who travel or want to lounge around while enjoying the internet time to access their favorite social media sites, do some research, ect. We are living in an age of instant communication and that is due to our mobile devices. It cannot be ignored how much we rely on technology.  Since online marketing is increasing, mobile internet marketing will continue to increase. My only worry for our mobile generation is that weary users may not give into the hype of technological advances. I know plenty of people that still refuse to pay their bills online because they are afraid of having their information hacked. The same weariness  will occur with mobile users. This may scare many older mobile users away from buying on their smartphones or tablets.

What are your predictions for the future of marketing in 2013?